NEW YORK — For students in the fashion program at Parsons The New School of Design, beauty is more than skin deep: They recently staged a full-on runway show, complete with celebrity models, to draw attention to deep-vein thrombosis.
They weren't working on coming up with the sexiest, most fashion-forward items. They weren't even really going for fashion.
Instead their show was a competition to see who could create the funkest, eye-catching sock.
Yes, a sock.
With dozens of ribbon colors and rubber wrist-band styles already taken in the name of dozens of worthy causes, those looking to garner support and publicity for their issues now find they need to look to novel concepts.
And just finding a cool symbol isn't good enough. It also needs to be easily transferrable to a wide range of products and different kinds of marketing media, making it truly identifiable in a single glance.
Working with the Coalition to Prevent DVT, Parsons students tackled socks because wearing compression socks can prevent deadly blood clots from forming in the legs, says Melanie Bloom, coalition spokeswoman, and wife of NBC newsman David Bloom, who died of a DVT-induced pulmonary embolism while covering the Iraq War in 2003.
Yes, a sock.
With dozens of ribbon colors and rubber wrist-band styles already taken in the name of dozens of worthy causes, those looking to garner support and publicity for their issues now find they need to look to novel concepts.
And just finding a cool symbol isn't good enough. It also needs to be easily transferrable to a wide range of products and different kinds of marketing media, making it truly identifiable in a single glance.
Working with the Coalition to Prevent DVT, Parsons students tackled socks because wearing compression socks can prevent deadly blood clots from forming in the legs, says Melanie Bloom, coalition spokeswoman, and wife of NBC newsman David Bloom, who died of a DVT-induced pulmonary embolism while covering the Iraq War in 2003.